While shopping arcades throughout Japan are in decline, in 三鷹市, the number of shopping arcades has decreased from 42 in the 1970s, when local shopping arcades were thriving, to 29, almost half that number.
In order to brush up on the strengths of the individual stores that make up the shopping arcade, the Mitaka Chamber of Commerce and Industry has collaborated with various events such as the 10-year-old Solar System Walk Stamp Rally and the Mitaka Machi Seminar held throughout Japan, and introduced the TAKA-1 brand, a project to certify Mitaka’s specialty products, etc. We have actively sought to revitalize the shopping district.
Furthermore, in the Corona Disaster
Rebuilding the attraction as a “local shopping district” in cooperation with tourist attractions scattered throughout 三鷹市, and
To utilize digital technology to avoid the three densities (dense, dense, and close) while also responding to inbound (foreign) demand, which is expected to revive in the future.
There is an increasing need to boost commercial activities while ensuring safety and security, such as
In the summer of 2021, the challenge to launch a digital platform “Mitaka Shotengai DX Information Infrastructure System,” which we proposed as a growth platform for the future of Mitaka’s shopping district and effective in fighting infection, was accepted by the Tokyo Metropolitan Government’s Shopping District Digitalization Model Project.
Buy, Eat, Play, Walk, Relax – Meet 👍 in Mitaka!
In December 2021, this project, which was selected as a modeling project, began a new challenge as ” ミィね！,” a local information application for Mitaka.
The goal is to realize a smart shopping association that can provide safety and security as well as convenience to customers and local residents.
What ” ミィね！ ” aims to achieve
- To support sales promotions by disseminating information about the Merchants Association and each store.
- To rebuild the attraction as a “local shopping district” where tourism and consumption are linked through cooperation with local tourism resources and various local events.
- To promote infection control and inbound
First, starting December 21, 2021, the city’s first simultaneous year-end sales event digital stamp rally will be held using the ” ミィね！ ” application function, with the cooperation of FC Tokyo.
We would like to move forward with discussions with many people in many positions involved to find better options to realize the sustainable goal of producing local attractions by connecting attractive tourist spots and shopping associations scattered throughout 三鷹市, which we had in mind when we were planning the project. We are looking forward to discussing with many people in various positions involved to find the best options and to move forward.
